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The combination of factors such as the shortage of talents, technology innovations, globalisation, companies facing the increasing weight of demanding consumers, on the one hand, and more and more aggressive competition, on the other, make coaching a strategic necessity.
Corporate Coaching usually refers to coaching that is conducted at the individual or team level in an organisation or company.
Corporate coaches work with managers or teams on themes such as vision, definition of objectives, strategy, performance, leadership skill development, change management, and personal and professional development. The emphasis is on the unique potential of each individual.
Corporate Coaching has an impact on the entire organisation in terms of:
- - better performance
- - collaborative/positive work environment
- - expression of potential
- - improvement in teamwork
- - creation of a new leadership culture
- - support for organisational changes
Executive Coaching regards coaching with the management (chief executives, general managers, financial directors etc.).
Executive Coaching usually focuses on personal effectiveness, the development of leadership and of "coaching skills", abilities related to emotional intelligence, the requirements of the business and role, and personal and career aspirations.
| LEADERS AND TEAMS |
THE ORGANISATION |
- to identify the behaviour that contributes to the success of leaders and teams and what can limit their effectiveness
- to acquire awareness of their own potential and use it to the best
- to create openness to constructive feedback
- to identify strategies and action plans for the development of resources
- to increase the willingness to accept challenges and take risks
- to achieve personal satisfaction and self-realisation
- to improve relational and pro-active feedback skills
- to create a better balance between one's working and private life
- to manage stress and change more effectively
- to develop new skills
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- to facilitate organisational change
- to improve the performance and productivity of individuals and teams
- to create excellent leadership models
- to decrease personnel turnover and attract the best talents
- to create a new means of continuous human resources development, at all levels
- to create more effective communication flows that tend towards lifelong learning
- to use every person to the best and in the most suitable role
- to develop an entrepreneurial attitude
- to create shared values
- to generate measurable benefits
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The effectiveness of coaching in an organisation is closely linked to the voluntary nature and total confidentiality of the content of the coaching conversations.
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